Performance & Budget Lab
Model what-if scenarios and optimize your budget allocation
Total Revenue
$1.4M
+12.4%
Incremental ROI
3.85x
90% CI: [3.22x, 4.51x]
Model Fit (R²)
0.94
MAPE 2.1%
Incremental Revenue
$577K
90% CI: [$498K, $652K]
Budget Reallocation Lab
Drag sliders to simulate reallocation. Projected impact updates in real time.
Simulation ModeDrag sliders to model reallocation scenarios
AI Recommendation
Shifting $7,150 from Meta Ads to Google Search and Email is projected to improve incremental revenue by +14.2%.
Meta Ads
$42,150Google Search
$31,800YouTube
$18,200Email
$8,400Display
$12,450TikTok
$9,800Total Allocated$122,800
Remaining Cap$27,200
How This Works
- 1The Meridian model learned each channel's Hill curve (response function) from your historical data.
- 2The budget optimizer finds the allocation that maximizes projected incremental outcome given your total budget.
- 3The credible interval shows model uncertainty — wider bands mean less data for that channel.
- 4Results assume your marketing mix and market conditions stay similar.
Projected Lift
+14.2%
90% CI: [11.8%, 16.9%]
Equivalent to approximately $202K in additional incremental revenue.