AI Insights
Personalized recommendations generated from your Meridian model results
4 insights generated from your model
Acting on all high-priority recommendations could improve incremental ROI by up to +18%
High Priority
Google Search has headroom on the Hill curve
With ec at $48K and current spend at $32K, Google Search is operating well below its half-saturation point. The model estimates shifting $20K from Meta could generate an additional $31K in incremental revenue.
Meta Ads past the half-saturation point
Meta's current spend ($42K) exceeds its ec ($32K), meaning you're on the steep part of diminishing returns. Consider reallocating $7-10K toward channels with lower saturation.
Growth Opportunities
Email has the highest incremental ROI
Email delivers 7.3x incremental ROI (90% CI: [5.8x, 8.9x]) and sits well below its ec. Doubling your email investment could yield $28K in incremental revenue at very low marginal cost.
Time effects capture seasonal patterns
The model's time-varying intercept shows strong Q4 seasonality worth $135K. Planning a budget spike in October–November could amplify this organic lift.