Attribution Explorer
Deep-dive into how each channel drives incremental revenue
Incremental ROI by Channel
Posterior mean ROI with 90% credible interval whiskers
Contribution Over Time
How each channel's incremental contribution evolves quarterly
Response Curves (Hill Function)
How each channel's incremental outcome responds to spend — the ec parameter marks the half-saturation point where diminishing returns steepen
Dots mark current spend · Dashed lines mark half-saturation (ec) · Shaded area is 90% credible interval
Revenue Decomposition
Model intercept, time effects, control variables, and each channel's incremental contribution
Channel Efficiency Matrix
Ranked by incremental ROI — which channels generate the most return per dollar of spend
| Channel | Spend | Incremental ROI | CPIK | Grade |
|---|---|---|---|---|
Meta Ads Paid Social | $42,150 | 5.69x [4.82x, 6.61x] | $32 | A+ ELITE |
Owned Media | $8,400 | 7.32x [5.84x, 8.91x] | $18 | A+ ELITE |
Google Search Paid Search | $31,800 | 4.87x [3.95x, 5.82x] | $39 | A STRONG |
YouTube Video | $18,200 | 4.01x [2.89x, 5.18x] | $44 | B OPTIMAL |
Display Programmatic | $12,450 | 3.05x [2.11x, 4.02x] | $61 | B OPTIMAL |
TikTok Paid Social | $9,800 | 2.44x [1.52x, 3.41x] | $74 | C SCALING |