Measure what actually
drives growth.
MktgCompass turns your spend data into plain-English channel ROI, saturation curves, and budget recommendations. Free, open, and built for marketers who don't have a data science team.
No code required
Drop your CSV. We handle validation, modeling, and interpretation while you grab coffee.
Explains itself
Every number comes with a plain-English why. No statistical jargon, no Rosetta Stone needed.
Free forever
Built as a portfolio piece, open to everyone. No credit card, no account, no tricks.
Automated attribution
See what's actually pulling its weight
MktgCompass runs Google Meridian — the same Bayesian MMM engine used by enterprise teams — and surfaces incremental ROI with efficiency grades for every channel. No more guessing whether Meta is earning its keep.
- Incremental ROI per channel with 90% credible intervals
- Hill saturation curves show where extra spend hits diminishing returns
- Letter grades you can explain in a stand-up
AI-powered insights
Numbers that explain themselves
Every metric comes with a plain-English 'why' written by Claude. No statistical jargon, no Rosetta Stone needed — just clear recommendations you can take straight to your CMO.
- Written explanations for every channel result
- Proactive alerts when a channel goes off-track
- Ask follow-up questions in natural language
Budget optimization
A smarter plan for next quarter
Get a reallocation recommendation that maximizes incremental revenue across your current mix — powered by Meridian's budget optimizer with Hill saturation curves built in.
- One-click reallocation with projected incremental ROI lift
- Respects channel-level Hill saturation and diminishing returns
- Show before/after scenarios to stakeholders
Everything you need
One platform, four superpowers
From raw spend data to boardroom-ready recommendations — without a data science team or a six-figure consulting bill.
Automated Attribution
Causal channel contribution with Meridian under the hood. See exactly which dollars drove which revenue — no last-click fiction.
AI-Powered Insights
Claude reads your results and writes them back in plain English. The why, not just the what.
Budget Optimization
Get a reallocation plan that maximizes incremental ROI across channels, with Hill saturation curves baked in.
One-Click Reports
Export board-ready PDFs and slide decks. Quarterly marketing review in thirty seconds.